Privacy Policy

Last updated: July 28, 2026

El Cubano Latin Market (“El Cubano Latin Market,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains what information we collect, how we use it, and the choices you have. It applies to our website at www.elcubanomarket.com, to our stores in Irving and Fort Worth, Texas, and to phone calls and text messages with our business phone number.

Information we collect

We aim to collect only what we need to serve you. Depending on how you interact with us, that may include:

• Contact details you give us — such as your name, phone number and email address when you call or text us, email us, sign up for our newsletter, or send us a message through our website.
• Message content — the contents of emails, text messages or voicemails you send us, so we can respond.
• Purchase information — when you buy something in our stores. Card payments are processed by our payment processor; we do not store full payment card numbers.
• Basic technical information — when you visit our website, our hosting provider may automatically log standard information such as your IP address, browser type, and the pages you viewed. This is used for security and to keep the site running properly.

We do not knowingly collect personal information from children under 13.

How we use your information

• To respond to your questions, orders, catering requests and other inquiries.
• To send you information you asked for, such as our newsletter, specials or store updates.
• To process transactions and provide customer service.
• To operate, maintain and improve our website and our stores.
• To comply with applicable laws and to protect our rights, our customers and our business.

Phone calls and text messages (SMS)

If you provide us with your phone number, we may contact you by phone or text message about your questions, orders, appointments, or — if you have opted in — about specials and store news.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing with subcontractors in support services, such as customer service providers, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Message frequency varies. Message and data rates may apply. You can opt out of text messages at any time by replying STOP to any message from us, and you can reply HELP for assistance. Opting out of marketing messages does not prevent us from contacting you about a specific request or transaction you initiated.

How we share information

We do not sell your personal information. We share information only in these limited situations:

• Service providers. Companies that help us operate — for example our website host, phone and messaging provider, email/newsletter provider, and payment processor. They may only use the information to provide services to us.
• Legal reasons. When we believe disclosure is required by law, subpoena or other legal process, or is necessary to protect the rights, property or safety of El Cubano Latin Market, our customers or others.
• Business transfers. If our business is sold or reorganized, information may be transferred as part of that transaction.

Third-party services on our website

Our website uses a small number of third-party services. When you view a page that uses them, those companies may receive your IP address and standard technical information under their own privacy policies:

• Google Maps — used to show maps of our store locations.
• Google Fonts — used to display the typefaces on our site.
• Cloudflare — hosts and delivers our website.

Our website also links to our Instagram profile. Once you follow a link to another website, this Privacy Policy no longer applies and that site's own policy governs.

Cookies

Our website does not use advertising or tracking cookies. Third-party services described above, and our hosting provider, may set limited cookies or similar technologies necessary to deliver and secure the site. Most browsers let you refuse or delete cookies through their settings.

How we protect your information

We use reasonable administrative, technical and physical safeguards to protect the information we hold, and our website is served over an encrypted (HTTPS) connection. No method of transmission or storage is completely secure, however, so we cannot guarantee absolute security.

How long we keep information

We keep personal information only as long as needed for the purposes described in this policy, or as required by law — for example, to keep business and tax records.

Your choices and rights

• Email. You can unsubscribe from our newsletter at any time using the unsubscribe link in any message, or by contacting us.
• Text messages. Reply STOP to opt out at any time.
• Access, correction and deletion. You may ask us to access, correct or delete the personal information we hold about you. Texas residents and residents of other states may have additional rights under applicable law. Contact us using the details below and we will respond as required by law.

Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date at the top of this page. Please review this page periodically.

Contact us

If you have questions about this Privacy Policy or how we handle your information, please reach out: